UNPRECEDENTED: CANADA'S TOP CEOS ON LEADERSHIP DURING COVID-19

UNPRECEDENTED: CANADA'S TOP CEOS ON LEADERSHIP DURING COVID-19

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UNPRECEDENTED: CANADA'S TOP CEOS ON LEADERSHIP DURING COVID-19

Editor Steve MayerAndrew Willis

Foreword by Michele Romanow

 

A remarkable collection of exclusive, first-person stories on leadership during the COVID-19 pandemic from 29 chief executives at iconic Canadian companies.


     Unprecedented is an extraordinary business book for extraordinary times: a collection of exclusive, first-person stories on leadership during the COVID-19 pandemic from twenty-nine chief executives at Canada’s most iconic and largest companies. These are unforgettable accounts from senior leaders at companies on the front lines during the pandemic—nursing homes, grocery stores, airlines, hotels, pharmacies, shopping malls—along with valuable lessons on crisis management.
 
The insights in Unprecedented are remarkable. Readers get a seat at the table when the CEO of Tim Hortons visits the White House to discuss financial relief initiatives for business. Canada Goose’s CEO tells of retooling the parka maker to turn out surgical gowns. The head of one of Canada’s largest paper producers reveals what happened when the country almost ran out of toilet paper.
 
COVID-19 is a shared challenge, a crisis that touches everyone. Unprecedented captures that shared experience with personal essays that mix struggle and achievement, fear, humour, and compassion. At their heart, these are stories about overcoming adversity, a theme that resonates with managers, professionals, entrepreneurs, and students of business.
 
Unprecedented gives us rare insight into how leaders navigated the pandemic and the social unrest and technological changes that marked this era—what was gained, what was lost, and what was learned that can help serve companies, employees, and customers better in an uncertain future.
 
The authors’ net proceeds from the sales of Unprecedented are being donated to United Way Centraide Canada for COVID recovery across Canada.

CEO Contributors:

Air Canada, Calin Rovinescu

A&W Food Services, Susan Senecal

Bank of Nova Scotia, Brian Porter

BlackNorth Initiative, Wes Hall

Brookfield Asset Management, Bruce Flatt

Cadillac Fairview, John Sullivan

Canada Goose, Dani Reiss

Canadian Tire, Greg Hicks

Couche-Tard, Brian Hannasch

Finning, Scott Thomson

Four Seasons, John Davison

GoodLife Fitness, David Patchell-Evans

Google Canada, Sabrina Geremia

InnVest Hotels, Lydia Chen

Kruger Products, Dino Bianco

 

LifeLabs, Charles Brown

Linamar, Linda Hasenfratz

lululemon, Calvin McDonald

Maple Leaf Foods, Michael McCain

McKesson Canada, Rebecca McKillican

Nature’s Path, Ratana Stephens

Recipe Unlimited, Frank Hennessey

Restaurant Brands International, José Cil

Revera, Tom Wellner

Ritchie Bros., Ann Fandozzi

Sienna Senior Living, Nitin Jain

Sobeys, Michael Medline

Telus, Darren Entwistle

WestJet Airlines, Ed Sims