THE SIDIA STORY

SIDIA is a fragrance-first body care brand.

20x award-winning.

Where modern ritual meets timeless scent.

Founded by Erin Kleinberg in honor of her beloved grandmother, Sidia, the brand is a tribute to generational wisdom: rituals passed down, reimagined for the present.

What began as a search for the perfect hand cream became a modern icon — the award-winning Hand Serum, designed to soften and smooth without residue, to treat while it scents.

Every SIDIA creation is a modern heirloom: intentionally formulated, exquisitely composed, and meant to be worn close. We believe skincare should be a pleasure. Fragrance should have purpose. And every gesture of care should feel like a return to self.

THE SIDIA COMPLEX™

Inspired by Erin’s memories of Palm Springs, the SIDIA Complex™️ blends rare desert botanicals with plant-powered ingredients for a truly transformative experience.

Avocado oil and shea butter melt into the skin, providing deep hydration, while aloe vera, prickly pear, and cactus flower soothe and protect. Rambutan — a plant-based retinol help smooth fine lines, revealing soft, radiant skin.

This is skincare that nourishes, rejuvenates, and restores — leaving your skin feeling refreshed and renewed.

The Body Serum: Braless

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