Asobu
About Asobu
At Asobu, we bring the fun and playful spirit of Japanese culture—true to the meaning of "asobu"—into every product we create. Since the 1990s, we’ve grown from a family business into a globally recognized brand, offering drinkware that blends design, innovation, sustainability, and safety to elevate your everyday.
Our Mission
We’re passionate about creating products that are as functional as they are fun. Built on a foundation of craftsmanship and quality, every Asobu product embodies a commitment to design excellence and universal appeal. Our mission is to inspire joy in everyday moments while keeping exceptional products accessible to all.
Thoughtfully Designed, Expertly Made
Every Asobu product begins with a concept from our creative team in Canada. Designs are refined and integrity-checked by expert engineers, then crafted with 100% recycled stainless steel using advanced manufacturing techniques.
- Safety Standards: All Asobu products are rigorously tested and meet or exceed FDA, EU, and California Proposition 65 safety standards, some of the most stringent in the world.
- Global Testing: Products are independently verified by leading organizations and major retailers like Walmart and Costco to ensure they meet our uncompromising quality expectations.
- Lead-Free Materials: We take pride in offering drinkware that is entirely safe and free from lead or harmful substances.
