Rebels Refinery
The brand was started by Eric Fallon, & his two best friends, Elan Marks & Justin Maclean, after realizing that father time was sneaking up on them (*shakes fist*), & they couldn't find the products they were looking for.
Since building a time machine wasn't looking plausible, they decided to start what began as a men's grooming brand. They found their way onto the Canadian television version of Shark Tank called Dragon's Den. Kevin O'Leary was the "Dragon" at the time & walked off within the first 10 minutes of our pitch *outch*. They ended up landing a deal with Arlene Dickinson & used the money to create their first shaped lip balm - the Skull.
This item became so wildly popular with women that they changed their tagline from 'Premium Natural Skincare for Men' to 'Premium Natural Skincare for Humans.' (the rest is history but you can learn more about our current products here)
