Once upon a time in 2014, at 16, I was packing orders, pitching K-Beauty, and testing sheet masks in the back room of my mom’s small New Jersey distribution company where I fell in love with skincare, even though nothing felt like me. Around the same time, I was juggling college at Babson and multiple jobs, running on stress and little sleep, until my body gave out and I landed in the ER with severe stomach ulcers.

During a year off to heal, I discovered whole foods, raw juices, and plant-based ingredients—and the idea clicked: what if I combined wellness and skincare into one brand? With passion, creativity, and the belief that we could learn anything we needed to, my co founder and I took a leap. We borrowed $25K, created the first Raw Juice Cleanse Masks, and our first trade show opened the door to major retailers.

Today, ESW Beauty is the #1 natural mask brand in the U.S., backed by a team of 20 and sold in 19K+ stores. My mission has never changed, to create your dream formulas with clinical actives and juicy nourishing ingredients inspired by my own healing journey, and to inspire our community of Dreamers to believe in themselves and pursue their passions just as I did

Spice Glow Restoring

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